A vital part of a company’s business growth is its positioning and brand management in the market place. In turn, this positioning has an influence on all aspects of business and has a direct bearing on:
- Ability to conduct mergers and acquisitions – other organisations want to be taken over because they (or their shareholders) feel that they have better prospects and will get a better return
- Ability to win more sales - clients want to give the company the business as they feel it will be in safe hands
- Attract the best staff – new recruits, at all levels, want to contribute to and become associated with the success of the company
PentaCom take a highly specialist approach to positioning clients for growth.
We position a company for exceptional growth by creating a robust strategy that analyses the company’s true position in the market place and then specifically identify the most profitable and attractive goal for long term sustainable success.
Many of our successful engagements have been to identify merger and acquisition targets and to assist in the successful completion of the takeover.
PentaCom effectively establish customers’ defined needs and create value propositions that satisfy those needs and differentiate the organisation from the competition - in the areas that really matter in the marketplace.
PentaCom’s approach is to:
- define the company’s positioning
- talk to targeted customers and get their buy-in
- simplify the messages that are put out into the marketplace
- agree the communication channels and how the messages will be distributed.
By carrying out these actions, PentaCom ensure that clients build a great brand position. By optimising their brand’s value, we ensure that our clients’ brands work harder than their competitors. Brands that have a clear-cut identity, created by sending out a clear, consistent message that help deliver sustained, profitable growth.
We position our clients effectively so that they stand out from their competition, have a clear brand position and are positioned to attract new business more easily.
For training on Brand Development also visit www.milestoneseminars.com
Our success stories
Engineering £2bn
Established techniques were used to help re-position the company by creating a web-enabled brand system and re-branding the whole organisation from head to toe, including literature, trucks, work wear etc. The company was successfully re-positioned and it’s image raised from heavy engineering and moved more towards a services and architectural feel.
Document BPO £290m
Work started with this company in 1998, who had a turnover of £16m at that time. We helped reposition the company away from a manufacturing base to a services and solutions model. Acquisition research was also conducted which in itself added over £60m per annum in new business for the company. During the next 7 years the company was built up to a turnover in excess of £300m per annum and was sold to a trade buyer for over £500m in 2005.
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