In order to compete and succeed in business, it is vital to know what your key competitors are doing and why. Winning businesses use competitive intelligence capabilities to gather critical competitor information and make better informed decisions. Qualitative information that is genuinely useful can only be obtained by rigorous investigative processes.
PentaCom provide independent competitor research that provides hard edge market intelligence that reduces risk and is critical to sound business and marketing planning. Competitive intelligence creates powerful insights of the competitive environment and competitors. We make sure that: - all the vital information is not contained in sale’s people’s heads
- there is a formal competitor research programme to find out what customers really think about the competition, how they define value and what propositions inspire them.
- the competition is systematically and continuously tracked – with direct contact with the competition
- the intelligence gathered is carefully stored and formally communicated within the business.
It is this rigid and thorough competitor research process that guarantees that PentaCom’s clients neutralise their competitors to get a greater share of the market. Through our rigorous competitor market research methods we ensure that our clients know which products or services to offer, how to market them effectively and how best to position their business. We help organisations to compare themselves with their competitors and identify gaps in the market in which demand has not been met - so that they can expand all the more successfully. Our success stories
Utilities £6.7 billion
A robust new business programme was introduced for a large utility company which included opportunity research, competitor research and market positioning for a new division. This successful programme contributed to a market leading position and over £200m per annum in top line revenues.
Telecoms £18.5 billion
Workshops were carried out with a major telecoms company to formulate a forward strategy and to help differentiate it from the competition. The approach taken was to identify 4 potential scenarios to achieve success and a plan was developed for each scenario. This resulted in the adoption of new customer care and customer retention programmes.
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