Electronics £14 billion
A major electronics company were keen to develop a new range of products. Market research focus groups were organised to identify innovative and exciting ways of penetrating new markets with existing products. This was achieved without affecting the sales potential, brand position or integrity of the existing product portfolio.
Hi tech/IT £157 million
A Hi tech/IT market leader in chip design needed to maintain market leadership. Having developed a close relationship with the company through work on their marketing communication strategy, customer market research projects were carried out to identify new ways forward. As a result a number of new product and service development initiatives were commissioned and the company was able to outperform the competition. Professional Services £7.3 billion
A professional services firm felt that it had fallen behind the competition in terms of winning new business and achieving its sales targets. A de-brief programme was carried out, “winning ways” researched and a robust bid programme introduced. This resulted in a doubling of the bid success rate.
Electronics £30.3 billion
Unique innovative ideas and solutions were used to help raise the revenue streams of a large Electronics company. An extremely aggressive growth plan was introduced, the IT divisions were re-positioned and new de-brief and bid programmes implemented. Food Services £12.3bn
A fast growing Food Service company were losing an unnecessary amount of money through their supply chain. To rein in their spending a Marketing and Print Accreditation programme was devised. This programme reduced the agency roster from 257 to 20 and the print roster from 198 to less than 10. The successful programme resulted in stripping out of over £3m of costs and fees without any impact on quality or service.
Utilities £800m
A supply chain rationalisation programme was introduced in a major utility company whose costs were rocketing in some areas due to a lack of tight control. A focused approach significantly helped this business reduce its costs by over 33% in one of its service divisions. Utilities £6.7 billion
A robust new business programme was introduced for a large utility company which included opportunity research, competitor research and market positioning for a new division. This successful programme contributed to a market leading position and over £200m per annum in top line revenues.
Telecoms £18.5 billion
Workshops were carried out with a major telecoms company to formulate a forward strategy and to help differentiate it from the competition. The approach taken was to identify 4 potential scenarios to achieve success and a plan was developed for each scenario. This resulted in the adoption of new customer care and customer retention programmes. Engineering £2bn
Established techniques were used to help re-position the company by creating a web-enabled brand system and re-branding the whole organisation from head to toe, including literature, trucks, work wear etc. The company was successfully re-positioned and it’s image raised from heavy engineering and moved more towards a services and architectural feel.
Document BPO £290m
Work started with this company in 1998, who had a turnover of £16m at that time. We helped reposition the company away from a manufacturing base to a services and solutions model. Acquisition research was also conducted which in itself added over £60m per annum in new business for the company. During the next 7 years the company was built up to a turnover in excess of £300m per annum and was sold to a trade buyer for over £500m in 2005.
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